Instagram’s new Threads app, a Twitter competitor, is now available for exploring on the web interface before its official launch on July 6th. This gives users an early preview of what to expect from the full Threads app, which will be launched on iOS tomorrow and likely on Android as well.
Mark Zuckerberg, the CEO of Meta, has posted his first “thread” using the Threads app, and other brands and creators such as Netflix, Gary Vee, and Instagram have been given early access as well.
The web interface currently offers basic functions such as liking, commenting, reposting, and sharing threads. However, these actions prompt users to download the mobile app for now. If you are in an unsupported country like EU markets, you can only view threads at the moment. Similar to Twitter, you can see a user’s main posts in one section and the full reply history in another.
Adam Mosseri, the head of Instagram, already has nearly 2,500 followers on Threads, while Zuckerberg has less than 2,000. Hence, it can be concluded that only a few thousand testers have been granted early access to Threads so far. Alessandro Paluzzi has uncovered some of the brands and creators who received early access.
Although Fediverse integration will not be immediately available at the Threads launch, Instagram has plans to incorporate it in the near future. Profiles on Threads include an Instagram username and link, along with a label from threads.net, which includes the following description: